A UK-trained Consultant Plastic Surgeon with over 20 years of specialist experience, Mr Fulvio Urso-Baiarda operates at the intersection of aesthetic precision, reconstructive expertise and regenerative innovation. A Fellow of the Royal College of Surgeons (Plastic Surgery), his academic and clinical training spans Oxford, University College London and some of the UK’s most respected surgical institutions. 

His career reflects both surgical depth and leadership at the highest level. Alongside his clinical work, he currently serves as CEO of Berkshire Grove Hospital and holds advisory and council positions across leading professional bodies including BAAPS and the Joint Council for Cosmetic Practitioners, helping shape standards within aesthetic medicine in the UK. 

Mr Urso-Baiarda’s practice is grounded in evidence-based medicine, supported by an extensive portfolio of published research and contributions to academic literature in cosmetic and reconstructive surgery. His work in areas such as fat grafting, regenerative techniques and patient-reported outcomes places him firmly at the forefront of modern aesthetic practice. 

Recognised with multiple industry awards including Cosmetic Surgeon of the Year and Best Patient Experience, his reputation is built not just on results, but on the quality of the journey. 

At Sur Wellness, patients can expect a level of care that is considered, precise and deeply personalised… where every decision is intentional, every detail matters, and the outcome feels effortlessly natural.